What's the AI product or feature being studied? (1–3 sentences)
Example: A no-code app builder that lets users describe what they want to build in natural language and generates a working web app. Users can refine the output through follow-up prompts or edit it directly.
Why are we doing this research at all? The strategic reason. Usually one or two sentences.
Example: We want to understand why some new users get to a working app in their first session and others abandon midway, so we can decide whether the next investment should go into onboarding, prompt guidance, or the generation experience itself.
What specific questions do you want this study to answer? Usually 2–4 questions that ladder up to the goal.
Example: What mental model do first-time users bring to the product? Where in the first session does friction concentrate? How do successful users describe what they did differently from where they got stuck?
Where is this work in its lifecycle?
Select any methods you're open to using in this study.
Who will you be researching? Be specific — "first-time users" vs "power users" vs "mixed" matters.
Example: First-time users in their first session with the product, recruited within 48 hours of signup. Mix of people who completed onboarding (60%) and people who dropped off during it (40%).
Your study plan will appear here after you submit the form.